Devil in a Blue Vest

fail-owned-jesus-walmart-price-fail

Wal-mart, like Costco, is now selling caskets and urns through its online store.

Prices range from $999 for models like “Dad Remembered” and “Mom Remembered” steel caskets to the mid-level $1,699 “Executive Privilege.” All are less than $2,000, except for the Sienna Bronze Casket, which sells for $3,199.

Caskets ship within 48 hours. Federal law requires funeral homes to accept third-party caskets. Returns are not accepted, the company says on its site, unless the product has been damaged during shipping.

The caskets come from Star Legacy Funeral Network, Inc., a company based in McHenry, Illinois, that sells the same caskets for about the same price — some less — on its site, along with many others.

Star Legacy CEO Rick Obadiah said the response in the first week has been better than the company or Wal-Mart expected, though he declined to give specifics. A spokesman for Walmart.com also declined to release sales figures and downplayed the venture.

“Several online retailers offer this category on their sites,” spokesman Ravi Jariwala wrote in an e-mail. “We are simply conducting a limited beta test to understand customer response.”

Now if they’d just sell a BBQ grill hot enough to cremate Grandma I could have the cheapest funeral ever. Or could you buy enough chafers at Wal-mart to do the job???

26 comments to Devil in a Blue Vest

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