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The Twinkie Offense

Prepare for the return of the Twinkie and other Hostess brand snack cakes this summer.

The new owner of Hostess Brands Inc’s snack cakes hopes to have Twinkies back on U.S. store shelves by this summer, according to a member of the purchasing group.

“Our family is thrilled to have the opportunity to reestablish these iconic brands with new creative marketing ideas and renewed sales efforts and investment,”Daren Metropoulos, a principal at his family’s private equity firm, told Reuters in an email on Tuesday.

“We look forward to having America’s favorite snacks back on the shelf by this summer.”

Given the goodwill of the Hostess brand, it is no surprise that they will make a return. I am surprised that there was only one bidder. That probably says much more about the economy than the product.

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