Washington Post Cancels Whore-ible Plan

Yesterday, Mark Hemingway linked to a Politico article detailing a plan by the Washington Post to charge corporations tens of thousands of dollars to arrange “access” to Post reporters, executives, and powerful government officials.  I’d link directly to the original Politico article, but it doesn’t appear to be there anymore.  Luckily, Mr. Hemingway copied the relevant bit himself.

For $25,000 to $250,000, The Washington Post is offering lobbyists and association executives off-the-record, nonconfrontational access to “those powerful few” — Obama administration officials, members of Congress, and the paper’s own reporters and editors.

The astonishing offer is detailed in a flier circulated Wednesday to a health care lobbyist, who provided it to a reporter because the lobbyist said he feels it’s a conflict for the paper to charge for access to, as the flier says, its “health care reporting and editorial staff.”

The offer — which essentially turns a news organization into a facilitator for private lobbyist-official encounters — is a new sign of the lengths to which news organizations will go to find revenue at a time when most newspapers are struggling for survival.

And it’s a turn of the times that a lobbyist is scolding The Washington Post for its ethical practices.

“Underwriting Opportunity: An evening with the right people can alter the debate,” says the one-page flier. “Underwrite and participate in this intimate and exclusive Washington Post Salon, an off-the-record dinner and discussion at the home of CEO and Publisher Katharine Weymouth. … Bring your organization’s CEO or executive director literally to the table. Interact with key Obama administration and congressional leaders.”

“An evening with the right people can alter the debate.”  You bet it can.

After the scandal broke, the usual denials and clarifications were offered:

With the Post newsroom in an uproar after POLITICO reported the solicitation, [Washington Post publisher Katharine] Weymouth said in an email to the staff that “a flier went out that was prepared by the Marketing department and was never vetted by me or by the newsroom. Had it been, the flier would have been immediately killed, because it completely misrepresented what we were trying to do.”

Weymouth said the paper had planned a series of dinners with participation from the newsroom “but with parameters such that we did not in any way compromise our integrity. Sponsorship of events, like advertising in the newspaper, must be at arm’s length and cannot imply control over the content or access to our journalists. At this juncture, we will not be holding the planned July dinner and we will not hold salon dinners involving the newsroom. “

She made it clear however, that The Post, which lost $19.5 million in the first quarter, sees bringing together Washington figures as a future revenue source.

 [Executive Editor Marcus] Brauchli emphasized that the newsroom had given specific parameters to the paper’s business staff that he said were apparently not followed. He said that for newsroom staffers to participate, they would have to be able to ask questions and that he would “reserve the right to allow any information or ideas that emerge from an event to shape or inform our coverage.” That directly contradicts the solicitation to potential sponsors, which billed the dinner as “off-the-record.”

Charles Pelton, The Post business-side employee listed as the event contact, seemed to dispute Brauchli’s version of events.

Pelton was quoted by Post ombudsman Andy Alexander in an online commentary as saying that newsroom leaders, including Brauchli, had been involved in discussions about the salons and other events.“This was well-developed with the newsroom,” Pelton told Alexander. “What was not developed was the marketing message to potential sponsors.”

I know times are tough, but the Post looks a little too desperate here, no?  CEOs and Executive Directors generally expect their prostitutes to have a modicum of discretion.

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